Motion
Animation, built into
the page itself
Rendered live in the browser. Move across it, or just scroll — the surface answers where you touch it, and the unit is watching rather than playing a loop.
What that covers
Characters and product 3D
The unit on this page is rendered live in the browser and its geometry is written in code rather than downloaded as a model — so every proportion and colour is ours to change, and it weighs a fraction of a hosted scene. It tracks the pointer, and it is its eye that travels rather than its head swivelling.
Ambient grounds
The moving field behind a headline or a hero. The homepage's is the phone agent's own working transcript, drifting; the one under the unit above is a ripple surface that answers a pointer and a scroll. Both run on the compositor rather than a canvas, so a phone spends almost nothing on either.
Interface motion
Entrances, section reveals, hover and focus states, and the small feedback that makes a control feel answered rather than inert. The part nobody notices when it is right.
Motion that switches itself off
Everything above honours the visitor's reduced-motion setting by not loading at all, rather than by hiding after the fact. An animation that only pretends to be off has still cost them the download.